Advertising-circular



(No Medal.)

- M. BpOHURGH.

ADVERTISING CIRCULAR.

No. 376,856. Patented Jan/ 24, 1888,

55.83 4 EM??? IIHI N. PETERS PMm-Liihogfiphcr, Washinginn. D.C.

To all whom it may cojwerrt:

UNITED STATES P TEN O I MELVIN B. CHURCH, or GRAND RAPIDS, MICHIGAN.

ADVERTISING-Cl RCULAAR.

SPECIFICATION forming part of Letters Patent No. 376,856 dated January 24, 1888.

Application filed October 29, rear. Serial No. 253,760. (No model.) I V Be it known that 1, MELVIN B. CHURCH, of Grand Rapids, in the county of Kent and State of Michigan, have invented anew and useful Improvement inAdvertising-Girculars; and I do hereby declare that the following is a full,

clear, and exact description of the-same. I My invention is an improved. circular for advertising purposes; and while it is particularly applicable for advertising the class of goods to which itis shown'as applied, it will be understood that there may be many classes of goods where it would be equally desirable;

In the accompanying drawings, Figure'l represents a face view of a perforated page placed over a page Containing a series of tinted strips, such as shown in a circular which is the subject of another application filed by me in the United States Patent Office. resents a modification.

In the drawings I have simply shown the sheet containing the tinted strips and the per- Fig. 2 repforated covering-sheet, as this illustrates the invention; but it will be understood that other sections containing printed matter descriptive of the article to be advertised'may be added between the section containing. the tinted strips and the outside cover, being so folded as to have the sections assume any desired p0 sition in relation to each other.

i A represents the tinted strips, which are shown as arranged down the center of the section, the tints overlapping, and instead of being so arrangedthey may be made in smaller pieces and placed down the side,wit-h a space in the centerjand the colors may be designated by words or letters along the margin.

The sheet B forms thecover and folds over upon the section containing the tinted strips, and the margin of, this cover may be orna: mented in any desirable manner and be filled with advertising words or characters. This sheet is perforated along its center with the name of the tint which is on the strip directly beneath itas,' for instance, if the top strip is of ablue color, the word Blue wouldbe perforated directly above,it, so that the color of the tint is plainly distinguishable through the perforations, and asthe cover will be prefera- I It will be understood that instead of the word or words a system of figures can be ar';

ranged to indicate the different colors, or' si n1 ply perforations, as shown in Fig. 2.

I do not limit myself inthe arrangement or structure ofthe circular, as this may be changed in many ways without departing from the spirit of my invention.

the tinted strips may be divided and used along each edge, and the cover may be made in halves, as in the application above referred to, and perforated in the manner described.

The advantage derived from the use of this invention as an advertising medium lies principally in the Construction which enables the advertised article to be seen at a glance upon taking up the circular,withont requiring the lifting of the page. f Y

I claim as my inventiori- I p An advertising-circularconsisting of a page or section containing tintedstrips, and a page or section adapted to fold over the first, having a perforation 'above every' tinted strip,

Instead of the full sheet be ng used as a cover,

whereby the color of one only of the tints beneath is exposed through one perforation, substantially as described.

7 80, I In testimony whereof I have signed my name 7 to this specification in the presence of twosub- 

